Hyundai Mobis aims for Global Top 3 with Electrification, Integration, and UX Innovation
Hyundai Mobis (KRX 012330) showcased its vision for innovative technologies leading the future mobility market at IAA Mobility 2025 in Munich, Germany. The company reaffirmed its goal to become a global top-3 automotive supplier, currently ranking sixth on Automotive News‘ Top 100 Global Suppliers list.
At a media session titled „Automotive Trends and Hyundai Mobis‘ Leading Technologies“ on the Yellow Stage at the Munich trade fair, Axel Maschka, Sales Director and Managing Vice President of Hyundai Mobis, highlighted the company’s recent successes in the European and global markets. He demonstrated how Hyundai Mobis‘ future technologies are being implemented through international projects and provided insights into their upcoming technology strategies.
„Our vision to break into the global top 3 in the medium to long term is clear. Our approach of staying ahead of the market and turning crises into opportunities will be the driving force behind this vision,“ said Maschka at the start of his presentation. Through its electrification-focused strategy, Hyundai Mobis has secured significant orders in Europe from leading global customers like Volkswagen and Mercedes-Benz. By concentrating its R&D resources on future core products, the company maintains strong growth momentum even amidst the electric vehicle divide.
Setting Three Pillars of Innovation: Sustainable Electrification, Integrated Excellence, and Vision in Motion
Hyundai Mobis announced its leadership in the market by establishing three main objectives for proactive research and development and portfolio development: „Sustainable Electrification, Integrated Excellence, and Vision in Motion.“
The company started its battery system business in 2009 and currently has a BSA portfolio covering all existing eco-friendly vehicles. It continues to develop new battery technologies to ensure safety, a major obstacle to mass adoption of electric vehicles, thereby strengthening customer and market confidence in sustainable electrification while advancing electrification technology.
Noteworthy examples include the self-developed „Battery Cooling System“ and „Fire Suppression System.“ By monitoring high temperatures caused by internal chemical reactions that affect battery performance, and simultaneously preventing battery accidents through a dual cooling system, Mobis ensures safety in electric vehicles.
In the era of software-defined vehicles (SDVs), Hyundai Mobis‘ technological performance relies on how well mobility companies can integrate and simplify vehicle structures. The company has secured core solutions for next-generation chassis systems, including Steer-by-Wire, Brake-by-Wire, and Independent Rear Steering.
Currently, the company is working to enhance the completeness of these products and create an integrated solution that controls all vehicle movements with a single controller. This integrated solution utilizes flexible vehicle architecture, overcomes hardware limitations, operates steering and braking with a single software, and improves performance through wireless updates.
Another focus of Hyundai Mobis in future mobility innovation is „Vision in Motion,“ based on the convergence of electronic technologies. The company aims to provide drivers in the vehicle cockpit with a visual experience like never before.
A representative technology for this is the holographic windshield display (HWD). As the world’s first HWD with a holographic optical film, it displays all vehicle information on the windshield using special optical technology without the need for separate displays like LED or OLED. HWD offers a new dimension of user experience by providing vehicle information, environmental information, navigation, and even entertainment content across a wide field of view without frames.
Global Partnerships and Portfolio Built on Future Mobility Technologies
In 2021, during the full swing of the electric vehicle era, Hyundai Mobis participated in the IAA for the first time and introduced its integrated electrification technology platform, „EV Skateboard.“ This enabled the company to secure orders for battery systems for the next generation of electric vehicles from Volkswagen, Europe’s largest automaker, and last year marked the groundbreaking for the BSA plant in Spain, capable of producing up to 360,000 units annually.
By organically integrating automotive electronics technologies, Hyundai Mobis continues to set new standards for future cockpits. The company has annually updated its next-generation integrated digital cockpit, „M.VICS,“ and currently receives orders from customers worldwide for its key technology elements. Notably, the holographic AR HUD (Augmented Reality Head-up Display) is nearing market launch through collaboration with global automakers.
Hyundai Mobis enhances its business structure by focusing on high value-added products for future mobility and promoting advanced research and development to strengthen its presence and position in the global market. Building on this foundation, the company plans to increase the share of global customers in core parts to 40% by 2033. At IAA 2025, the company also invites customers from around the world to showcase its core parts portfolio and conduct intensive sales activities.
„Our strategy is to proactively develop differentiated technologies that meet customer needs, drive technological paradigm shifts, and expand our position in the global market. By combining new technological competitiveness, advanced implementation capabilities, and speed, we will solidify our position as a leading mobility technology company,“ said Lee Gyu-suk, President and CEO of Hyundai Mobis, at the „2025 CEO Investor Day“ held last month.
Contact:
Jihyun Han,
jihyun.han@mobis.co.kr