Revolutionizing Industrial Sales with Traditional Values and AI
In the world of industrial businesses, long-term success has often been dependent on loyal customers. But what happens when a major client leaves or orders start to dwindle? Marwin Gfrörer and Jan Kleinmann of JMVision GmbH have developed a solution that merges traditional sales principles with artificial intelligence, helping conservative industrial companies digitize without losing their established methods. The result: once invisible industrial companies now receive regular qualified inquiries without altering their established structures.
Marwin Gfrörer, CEO of JMVision GmbH, emphasizes, „Traditional sales principles are not outdated – they are the foundation for sustainable success. The problem is that most industrial companies do not have structured sales strategies and solely rely on existing customers and referrals. This is where artificial intelligence comes in – to systematically leverage these proven principles for the first time.“ This approach sets JMVision GmbH apart from other providers, as they focus on evolution rather than revolution. „We work alongside existing sales teams, providing support, or take over new customer acquisition for companies that have relied solely on existing customers,“ adds Jan Kleinmann, also a CEO at JMVision GmbH.
Why Traditional Sales in Industry is Indispensable
In the industrial sector, personal relationships often secure multimillion-dollar deals. „A production manager ordering a special machine for 2 million euros doesn’t do so because of a fancy website or a clever campaign,“ explains Marwin Gfrörer. „They need trust – and trust is built through personal relationships and demonstrated expertise.“
Traditional sales in the industry involves building long-term relationships, establishing trust, proving technical competence, and accompanying the customer as a partner. „These principles have stood the test of time and will continue to be crucial in the future,“ emphasizes Marwin Gfrörer. „We understand how decision-makers think because we consistently win customers from the industry.“
Precise Sales with AI – Without Replacing Humans
JMVision GmbH achieved a breakthrough by integrating artificial intelligence into traditional sales processes. This is not about futuristic advertising campaigns or fully automated sales processes, but about intelligently supporting proven methods.
„Artificial intelligence helps us identify the right decision-makers and create individual communications,“ explains Jan Kleinmann. „Previously, a salesperson had to painstakingly research who in a company makes investment decisions. Today, AI does that in seconds – and more accurately than any human.“
The JMVision GmbH decision-maker sales system utilizes artificial intelligence at two critical points: identifying relevant contacts and creating personalized communications. „The AI analyzes publicly available information about companies and decision-makers, creating personalized contact approaches based on that,“ says Marwin Gfrörer.
Gentle Integration Instead of Radical Change
One of the biggest advantages of JMVision GmbH’s decision-maker sales system is its smooth integration into existing structures. „We quickly and easily solve the specific problem without massive interventions in the company and existing processes,“ stresses Marwin Gfrörer. „The decision-maker sales system seamlessly fits into the existing sales organization.“
This approach is particularly ideal for conservative industrial companies. „Many of our clients are managing directors with 20, 30 years of experience,“ reports Jan Kleinmann. „They mainly rely on existing customers and often do not have a structured sales approach – but they understand the importance of personal relationships.“
The decision-maker sales system can take two paths: it works as a standalone acquisition method for companies without sales, or as a complement to existing sales structures. „We work on behalf of the company, seamlessly integrating ourselves so that it feels like they have been systematically acquiring new customers all along,“ explains Marwin Gfrörer.
The Generational Shift as an Opportunity
Contrary to the common stereotype, Marwin Gfrörer and Jan Kleinmann particularly enjoy working with older managing directors. „These individuals have real industry experience and understand what matters,“ says Jan Kleinmann. „They are not swayed by buzzwords, but want to see results.“
The generational shift in many industrial companies further highlights this trend. „Many managing directors between 50 and 65 feel that something needs to change but are unsure how to approach it,“ explains Marwin Gfrörer. „They have relied on personal relationships for decades and do not want to give that up – but they understand the need for digitalization to remain competitive.“
This is where the concept of JMVision GmbH comes in: „We show them that digitalization does not mean discarding everything,“ says Jan Kleinmann. „On the contrary, proven principles become even more effective when enhanced with the right technological tools.“
How Industrial Know-How Makes Sales Success Measurable
A special machine manufacturer, previously completely unknown and reliant solely on personal referrals for orders worth millions, now receives one to two qualified inquiries per month through the decision-maker sales system by JMVision GmbH. „Previously, this client was a true hidden champion, with excellent quality and satisfied existing customers but completely unknown in the market,“ notes Marwin Gfrörer.
The success of JMVision GmbH is based on a clear belief: industrial experience is more important than just tech know-how. „We can use technology because we understand how the industry works,“ emphasizes Marwin Gfrörer. „Many of our clients had no structured new customer acquisition before – they relied on referrals and long-term partnerships. We show them how to systematically expand these proven principles to new markets.“
An essential advantage is the measurability of the results. „We provide data that our clients have never had before,“ explains Jan Kleinmann. „How many decision-makers were approached? What is the response rate? How many qualified conversations resulted from it? We can deliver this in black and white.“
Conclusion: The Future of Industrial Sales is Hybrid
The work of Marwin Gfrörer and Jan Kleinmann demonstrates that the future of industrial sales does not lie in either/or but in both. Traditional sales principles remain the foundation for sustainable business relationships, but artificial intelligence exponentially amplifies their effectiveness.
„We have proven that digitalization does not mean abandoning proven methods,“ summarizes Marwin Gfrörer. „On the contrary, the combination of traditional values and modern tools is unbeatable.“
For conservative industrial companies, this sends a clear message: they do not have to compromise their principles to successfully digitize. They simply need the right partners who understand their industry and use technology as it should be – a tool to make proven methods even more effective.
Curious about how your industrial company can combine traditional sales strengths with modern AI technology? Test out the decision-maker sales system of JMVision GmbH for free and discover how digitalization can work seamlessly.
Press Contact:
JMVision GmbH
Represented by: Marwin Gfrörer & Jan Kleinmann
Email: beratung@jmvision.de
Website: https://jmvision.de/