UIQ Skin Care Brand Expands to North America with Official Launch of Amazon Brand Store
Seoul, South Korea (ots/PRNewswire)
- Official debut signals comprehensive entry into global markets
- Biome Barrier Cream Mist receives ‚Amazon’s Choice‘ award
Genome & Company, a global biotechnology company in clinical phase, has officially introduced its skincare brand UIQ (www.theuiq.com) on Amazon, the largest e-commerce platform in the United States.
UIQ, renowned for its patented skin-derived microbiome ingredients targeting a range of skin issues, aims to strengthen its presence in North America by leveraging Amazon’s extensive platform and enhancing direct communication with global consumers.
Through its dedicated Amazon Brand Store, UIQ now offers products such as Biome Barrier Cream Mist (100 ml) and Biome Barrier Collagen Firming Cleansing Balm (100 ml). These products belonging to the Biome Barrier, Biome Remedy, and Biome C collections exemplify the brand’s commitment to scientifically-backed, targeted skincare solutions. The Biome Barrier Cream Mist was awarded the ‚Amazon’s Choice‘ badge shortly after its launch, recognizing its exceptional quality, user reviews, and delivery performance.
UIQ also demonstrated outstanding performance during its first participation in the Amazon Spring Sale (March 25-31, local time). By 5:00PM KST on April 1, sales had increased by approximately 1,900% compared to average daily revenues, showcasing significant growth potential in the US market.
The overwhelmingly positive customer feedback on Amazon underscores the product’s effectiveness and appeal to consumers. Many reviewers praised the mist for „leaving the skin glowing without feeling heavy“ and expressed excitement about „discovering a K-Beauty brand truly dedicated to skin science.“
This successful debut is viewed as a strategic milestone in UIQ’s global expansion strategy. To further strengthen connections with international consumers, UIQ recently established official Instagram and TikTok accounts. Given TikTok’s influential role among North American Gen Z, the brand plans to launch influencer campaigns and viral content to increase product awareness and engagement.
„This launch on Amazon is a significant milestone in UIQ’s global expansion and reflects our commitment to integrating advanced biotechnology with powerful skincare,“ said a UIQ spokesperson. „With strong product efficacy and a bold marketing strategy, we aim to achieve top rankings in our category during Amazon’s Prime Day.“
UIQ is a skincare brand developed by Genome & Company, Korea’s leading microbiome research and development company. UIQ utilizes proprietary functional microbiome ingredients and offers tailored product lines including the Barrier range for moisturization and skin barrier support, the Remedy range for soothing care, and the Vitamin C range for brightening and spot correction, each designed to address specific skin concerns with precision and efficacy.
Press Contact:
HeeSun Ryu,
heesun@genomecom.co.kr