Tourism Promotion Program for Vietnam – Ho Chi Minh City in Germany in 2025
From May 20 to 22, the Tourism Ministry of Ho Chi Minh City, in collaboration with Vietnam Airlines, organized the Vietnam – Ho Chi Minh City tourism pavilion at the IMEX Frankfurt 2025 trade fair.
The continued participation of the Tourism Ministry of Ho Chi Minh City at IMEX Frankfurt 2025 demonstrates strategic efforts to promote the city’s MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector. In addition to the trade fair activities at the Ho Chi Minh City booth (Booth B325, 72 sqm), the ministry, in partnership with Vietnam Airlines and leading Vietnamese tourism companies, organized thematic presentations directly at the pavilion. The goal of these sessions was to introduce and promote new tourism products, cross-regional travel routes, and the city’s investment environment to gain international partnerships.
Furthermore, the delegation held business meetings with major tour operators in Frankfurt and Munich, and organized a business networking program in Munich on May 23.
The continued participation and increased promotional activities at IMEX Frankfurt 2025 represent significant progress in the marketing strategy of Vietnam – Ho Chi Minh City. It helps maintain the city’s presence on the global MICE tourism map and expand international partnerships. Additionally, high-quality buyers from the German-speaking market in Europe (Germany, Austria, Switzerland) are targeted to participate in ITE HCMC 2025. This market is considered an important source market with great potential for the Vietnamese tourism industry in general and Ho Chi Minh City in particular.
For more information about ITE HCMC 2025, please contact:
Website: https://itehcmc.travel/
Email: info@itehcmc.travel
Contact:
Ho Chi Minh City Tourism Promotion Center
Email: info@visithcmc.vn
Website: www.visithcmc.vn
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